0 comment(s) Cannes Cyber Lions 2011 - Entries from India

Here is a list of entries for Cannes Cyber Lions 2011 from Indian Ad agencies. So, which one is your bet?



Update (22/6/2011):
There are no shortlists from India in the cyber category.
http://www.canneslions.com/work/cyber/?award=99

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1 comment(s) The Easiest Trick to Record your Computer Screen

ScreenR is a web-based screen recorder that enables you to capture your computer screen as video without any install or download. Steps involved are-

1. Go to screenr.com
2. Launch the screen recorder to capture the computer screen (upto 5 min).
3. Login to publish the video online which is available for download.

But, the above process includes uploading of the processed video and downloading the same to your local computer. Can we have a way to save time and bandwidth by skipping step #3 and still acheiving the screencast? Yes, you can!

Once you have done with the recording, login to publish, give a dummy description and click the publish button. Here is the trick -

while the video is being published, go to %LOCALAPPDATA%\Temp\Screenr folder and see if there is a file called screenr.mp4.ns whose file size keeps on changing. Keep refreshing the folder till screenr.mp4.ns automatically gets renamed to screenr.mp4, copy it to another folder, cancel publishing and delete screencast.

The copied file is the required screencast video which you are looking for, now available with you hassle-free of publishing and download; thus saving time and bandwidth. This trick is also helpful if the screencast is for personal use and you don't want to share it publicly.

Now, someone try this trick on mac/linux and let me know the respective folders to retrieve the screencast locally.

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0 comment(s) Obama Ousted Osama as Mayor of Abbottabad; Osama Tweets from the Hell

Yes, you might be reading the news everywhere about Osama being dead but here's a twist to it in foursquare language. (courtesy: Digital Inspiration)

And in reply to the above, Osama is tweeting from the hell

Let the social circus begin!

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3 comment(s) I AM - Crowd Sourced Film In India

Lots of people bark social media, only few are actually doing it. Onirban Dhar, an independent director and producer of movies 'My Brother Nikhil', 'Bas Ek Pal' and 'Sorry Bhai' has set an e.g. by crowd-sourcing his next project 'I am'. 'I am' is a collection of 4 short films based on social issues like child abuse, homosexuality, single motherhood and Kashmiri pundits.


It all started when the script was ready and they were struggling for funds. Onir then updated his facebook status appealing like-minded people who believe a movie on these issues should be made urging them for monetary support allowing people to contribute starting Rs 1000 and become a co-owner of the movie and giving them back credits at the end of movie. Those contributing more than Rs 1 lakh become partners in the profit.

Full details on how to invest.

The movie has roped in Anurag Kashyap, Juhi Chawla, Sanjay Suri, Rahul Bose, Nandita Das .etc. as actors. Last heard, 'I am' has got about 65-70 owners and almost 350 co-owners raising 85 lakhs.

'I am' because of facebook! Be the change for the change.

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2 comment(s) Pune Layar - Desi Version of Nike Grid

Remenmber Nike Grid? Augmented reality based campaign where London is the gameboard and you run between the grids and claim them to score points and badges.



Now, see this



LAYAR Application developed by Upside Learning Solutions. Pune Layar allows users to identify & locate significant landmarks in and around Pune city using a mobile device. Search for your favorite restaurants, know more about a historical monument or still better, add your favorite place - all at a touch. Explore Pune the way you never have!

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1 comment(s) Facebook 'Like' Experiment

Recently facebook made some changes and replaced the "Be a fan" button with "Like" button and everyone suddenly started liking every other thing. In the hustle and bustle of daily life, we often forget to adore ourselves. Thus is the social media experiment for self realization. Like 'himself' and 'herself'. When you do so, your news feed reads like-

"Rupesh likes himself" / "XYZ likes herself"
and thus catching the attention of your friends, men and women, to like themselves respectively.

Now, to add a fun element, used the same old trick, men Vs. women. Who gets more likes!

Vs.

Also, this experiment is being done to see if we can segregate men and women into two different communities. Let's see, join the project!

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3 comment(s) Are you looking for a Creative Technologist?

Hello,
"Speech is Silver, Silence is Golden, Twitter is #Cannes".

Winning a Creative Abby recently, shamed me, inspired me, challenged me to do something. I am currently in between jobs, thus, an experimental project to let you know that you and Cannes Lions are just a tweet away better say, you Cannes 140 characters.

Bio:
If you belong to a creative team in an advertising agency and daily update your facebook/twitter status with the kickass campaigns other offshore agencies are doing and crave to do something at that level or the entrepreneurship bug is itching you to start your own and you are looking out for partners, here is the offer- Reply @fundubytes and hire as creative technologist in your existing system.

Three musketeers teamed - copywriter, art director and creative technologist (new entrant, lacking in Indian advertising industry structure).

creative technologist? who?
With changing times, there is a need in mainstream agencies to integrate technologists as the full partners in the advertising creative team, fluent and confident in using emerging media technologies appropriately in the service of branding, advertising, marketing and persuasion. (Read More)

A rare breed of person with a mix of left and right brain, who is the fusion point between bleeding edge technology, the creative teams, brands, & people. Inventing and discovering new ways to connect with people and bring rich creative ideas for brands to life in the digital world. (Read More)

Most important, people who just not talk about technology, who actually *make* things and here is under-the-hood story, that brought you here.

@YouCannes is a simple Yahoo Pipes mashup hack, a robot that listens to conversations on twitter and responds to tweets having keywords '#goafest', 'cannes', 'advertising', 'creative director', 'copy writer', 'social media' to catch your attention leading you to this post. Now you know!

Doesn't it sound like twitter whore?
It's your opinion. But, I would say that it's a pull mechanism to draw your attention on this post with a purpose. since I am mostly offline these days, to automate the process. Beauty is to do such without writing a single line of code because creative folks are mostly scared and clueless of technicalaties. So, the solution is in your words. Not a single line of code. Also, it's smart enough not to reply to the retweets as retweets are not original sayings.

Why twitter?
twitter users are the early adopters. So, to target the niche audience associated with a creative team in an agency whose wavelength matches with mine.

PS: DM for you.

So, what are you waiting for? Reply @fundubytes or leave a comment below or email at rupeshmandal [at] gmail [dot] com to start a conversation.

or simply, help spread the words.



Thanks,

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0 comment(s) Nano Diaries is a Metaphor!

Vanessa Able, a freelance writer and photographer is traveling across India in a Tata Nano to raise funds for a charity. When I approached her saying Nano Diaries is a brave attempt being a one women show, she replied back asking why I used the word brave and what should she be wary of? So, here is my reply.

Nano Diaries is not a trip. It's neither a tour nor a vacation. It's a metaphor.

It's about doing what you want to do while lot of mediocre people outside in the world stopping you doing what you want to do. The mediocre people, the collective soul, raises the question of authority of your act and try to stop you as they themselves couldn't do it. They try to scare you by reminding the dangers you can face in the journey. They try to recruit you to become like them, forbidding from doing what your soul truly enjoys.

When they can't stop you start, they put speed limits in your way. The toll booth on the highway, the moral police, asks for the authority and toll tax to attest your act. They place roadblocks in your way and make you detour. The crowd conspires traffic jam to get you stuck in a deadlock. They honk at you from behind as they don't have the courage to speak face to face, looking straight into your eyes. They retry to deviate you from your purpose by challenging you to race with them. Remember, it's not even a race. Actually, a test of your patience, lose your calm and goal. With the 'no entry' sign board, they try to put a ban on the freedom of your mind. The 'one-way' sign board, double checks your romantic belief on the chosen path.

The road ahead is steep, there are blind U-turns and at times you'll face the road breaking into two paths and you wonder which one to choose. If you are wandering aimlessly, without any apparent sense of direction and you don't know where you are going, any road will get you there. But, if you know the purpose you know the way. The petrol pumps on the way, like hope, keep coming and tank up your incurable optimism.

Sometimes, it happens, you're lost on the way or the road seems a dead end. And you backtrack. All the way back to square one. But, square one is underrated opposed to apparently what it's considered. It does not make sense going ahead the wrong way when your vision is lost. It's better to backtrack to the right spot left behind, where you had the chance to find the right road.

When you move in the direction of your inner voice, you may lose a lot of things on the way. Like relative motion of Physics, when you are in motion, things near you move in opposite direction, your near and dear ones go against you; but the things at distance move in the same direction, you discover set of like-minded people who move along with you.

While moving, it leaves a trail of dust for the rest to follow. It takes a while to settle the dust and when you look back, everything is visible, crystal clear. You watch the things you left behind in the journey through the rear view mirror, because "objects in mirror are closer than they appear". You can connect the dots now. You can only connect the dots while looking back, and then the journey matters more than the destination.

It's a metaphor in your journey as well as mine, the journey called life. So, wary of nothing as nothing can stop you doing what you want to do. Get going!

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1 comment(s) Valentines Day: Try this magic trick!

I remember the last post I wrote on V-day was "Don't fall in love; rise in love". Today is the day again and it's on a sunday. What Valent_nes day without 'i', what S_nday without 'u'..! Now, try this out-

Hold her hands.
If she's not with you just think of her and make a heart by joining your hands.
Close your eyes and kiss it, and place it over your heart.
Don't say a single word!

Now hold on your breath for as long as you can.
Feel your beats and wish that all her pain and sorrow comes to you in lieu of all your happyness and believe this. You might get goosebumps or shivers while doing it, but don't panic.
Also, believe that the breaths you didn't take being added to her life.

Now you can open your eyes. You may feel exhausted and tears might float in your eyes. But, don't let em fall... it will rain on her wherever she is...

Disclaimer: It's all in your mind whether this trick works or not and you have to do it to find it. Either do it or take it as another random shit of a demented mind.

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0 comment(s) Blockbuster #ChetanBlocks on Twitter Featuring Chetan Bhagat

and the making is here:-



The live feed

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