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http://fundubytes.blogspot.com/2007/09/adsense-for-mobile-is-your-website.html

Wednesday, September 19, 2007

AdSense for mobile, Is your website ready for it?

Google recently launched an new advertising program i.e. adsense for mobileAdSense for mobile (available in selected countries) which is focused on AdSense publishers who have websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising. But, some homework need to be done prior to applying for it.

1. How your site looks like on mobile? Using ready.mobi tool, you can check how your website is rendered on a mobile phone. Also, it rates your site for mobile-compliance, load-time, cost of usage .etc.

2. Is your website listed on mobile web? Using the various WAP sites you can check whether your site is listed on search engines for mobile web, because incoming traffic from search engines build your potential customers. You can use Google webmaster tools and Yahoo site explorer to get listed.

3. Building a mobile friendly website- WordPress Mobile Plugin makes your WordPress hosted site accessible on mobile. Other users, better google out to create a mobile version of your website using Mobile Webpage Markup Languages:- wml (WAP 1.x.), xhtml (WAP 2.0) or chtml (imode, etc.)

Now, after you are done with the above steps,

4. Sign in to AdSense, Select the AdSense Setup tab and click on AdSense for mobile and customize your mobile ads specifying ad size, style (current policies allow to put one Ad unit per mobile webpage, though a double ad unit can be placed above the footer). Note that mobile ads will not be shown on standard webpage.

5. Unlike other AdSense products, AdSense for mobile requires to specify a server-side scripting language (PHP, CGI/Perl, JSP or ASP) and based on your selection, it generates the required code.

Since, it is in early stage, so you can enroll for the webinar, What's new with AdSense to know more about it.

Related articles:-
Wrap AdSense ads between blog post title and body for more CTR without violating TOS
Monetize your mobile phone via SMS ads


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4 Scribble(s):

Prashanth said...

Made my blog mobile friendly using WordPress Mobile Plugin. Still need to implement Adsense.

Andy Moore said...

I ran some tests on 1.7 million impressions on my mobile site, I gave equal impressions to Google AdSense for Mobile and AdMob.

AdMob made 13 times more revenue than Google!

Google may be the giant for conventional desktop CPC but AdMob really leads the way when it comes to mobile CPC.

Rupesh said...

@Andy,
Thanks for sharing this information. What's more ironic is that Blogger being a Google product is not mobile friendly yet... so can't use AdSense for mobile.
Another point to ponder is rising mobile SMS based services with contextual ads.

ravinder said...

nice but wat abou blogger's blog

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