India has become one of the fastest growing mobile markets in the world since its commercial launch in August 1995. The only countries with more mobile phones than India with 156.31 million mobile phones are China-408 million and USA-170 million. Indian mobile phone market is expected to touch 348 million by 2010. With such high penetration and knowing the fact that one can't avoid an SMS received, people have found ways to monetize from this medium i.e. mobile advertisement.
In India few names that pay to read SMS ads are, mGinger, Sms2India, adMAD.mobi, mGarlic. Here is a comparison between them:-
| Feature | mGinger | adMAD | Sms2India | mGarlic |
| Where to register | signup | signup | signup | signup |
| Invite ID | Not required | required (can be asked to admin) | required (random user IDs generated at homepage) | Not required |
| Levels | 3 | 5 | 3 | 3 |
| Earning/Level (In Paise) | 20/10/5 | 20/15/10/5/1 | 10/10/10 (dynamic structure for more paying) | 20/10/5 (dynamic structure for more paying) |
| Max Ads/day | 10 | 20 | 10 | 10 |
| Ads of your interest | Yes | Yes | Yes | Yes |
| Ads sent at your specified time | Yes | Yes | Yes | No |
| Earn through email and phone calls | No | No | Yes | No |
| Payment (Mode) | Rs 300 (Cheque) | No info. | Rs 500/1000 (Cheque/Paypal) | Rs 100 (Cheque) |
| How to unsubscribe? | unsubscribe | No information | Login to your account and unsubscribe | No info. |
| Blog | blog | blog | blog | No info. |
But, what about the conversion ratio? How many people respond to these ads? Some even do not read the full message. Ginger, Garlic .etc. are all there, missing is a pinch of salt. So advertisers can do the following:-
- Include a phone number which is dialed by the user to authenticate an ad.
- An url (shortened by tinyurl, since sms has limitation of characters) can also be provided, which is visited to make a valid ad response.
- Ads can be sent as flash message, as they support blinking characters and the message is not saved to inbox automatically.
- Provide Ads in regional languages.
mGinger has launched a portal for advertisers called as AdGinger. The proposals for advertisers can be obtained by sending sales request at, http://www.mginger.com/sales.html or http://www.adginger.com/sales.html
With value added services (VAS) market within the mobile industry in India has the potential to grow from $500 million in 2006 to a whopping $10 billion by 2009, mobile advertisers have a good opportunity. But, users do not expect easy money by just reading sms ads.
Disclaimer: I am not associated with any of the services mentioned above and opinions expressed here do not reflect the views of the same. All thoughts expressed are totally my own. If you join these services and suffer any kind of damage I do not take any responsibility whatsoever. Comments as referral for these services will be deleted.
Please share any valuable information regarding other vendor's advertising rates, proposals .etc.
Related: Get SMS alert for Gmail, Orkut, Blogger, Google alert