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http://fundubytes.blogspot.com/2007/09/adsense-for-mobile-is-your-website.html

Wednesday, September 19, 2007

AdSense for mobile, Is your website ready for it?

Google recently launched an new advertising program i.e. adsense for mobileAdSense for mobile (available in selected countries) which is focused on AdSense publishers who have websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising. But, some homework need to be done prior to applying for it.

1. How your site looks like on mobile? Using ready.mobi tool, you can check how your website is rendered on a mobile phone. Also, it rates your site for mobile-compliance, load-time, cost of usage .etc.

2. Is your website listed on mobile web? Using the various WAP sites you can check whether your site is listed on search engines for mobile web, because incoming traffic from search engines build your potential customers. You can use Google webmaster tools and Yahoo site explorer to get listed.

3. Building a mobile friendly website- WordPress Mobile Plugin makes your WordPress hosted site accessible on mobile. Other users, better google out to create a mobile version of your website using Mobile Webpage Markup Languages:- wml (WAP 1.x.), xhtml (WAP 2.0) or chtml (imode, etc.)

Now, after you are done with the above steps,

4. Sign in to AdSense, Select the AdSense Setup tab and click on AdSense for mobile and customize your mobile ads specifying ad size, style (current policies allow to put one Ad unit per mobile webpage, though a double ad unit can be placed above the footer). Note that mobile ads will not be shown on standard webpage.

5. Unlike other AdSense products, AdSense for mobile requires to specify a server-side scripting language (PHP, CGI/Perl, JSP or ASP) and based on your selection, it generates the required code.

Since, it is in early stage, so you can enroll for the webinar, What's new with AdSense to know more about it.

Related articles:-
Wrap AdSense ads between blog post title and body for more CTR without violating TOS
Monetize your mobile phone via SMS ads


http://fundubytes.blogspot.com/2007/09/find-your-new-favorite-thing-with.html

Monday, September 17, 2007

Find Your New Favorite Thing with BuzzFeed

Eric Olson, Partner Development, Google Inc. (previously Business Development Associate, FeedBurner) is leaving Google to join a new start-up BuzzFeed as V. P. Business Development. Here is what the BuzzFeed site says about itself:-

Find Your New Favorite Thing
The web is a 24/7 popularity contest. We help the good stuff win.
I wish him all success in his endeavours and thank to take time off his busy schedule and provide more information regarding BuzzFeed, which is shared below:-

Q1. From outside BuzzFeed looks like product reviews or advertisement. How is BuzzFeed different from paid blogging like payperpost .etc?

[EO] It is very different in that we detect trends via algorithms and then have human editors filter those results one step further. Therefore we aren't asking/paying bloggers to write about certain topics. We simply detect trends and display the stories that talk about those trends. Does that make sense?

Q2. How do you measure genuineness of a product or a news source? or how do you fullfill your mission 1 i.e. "Find Good Things"?
Is it like, digg, del.icio.us .etc. where you have to manually post them each time there is a good thing to share?


[EO] We have some sophisticated algorithms that we marry with a couple human editors to figure out what is buzzing. I can probably share more over time but that is the general idea of how things work.

Q3. Your mission 2 says "Promote Great Sites". How will a blogger who uses BuzzFeed widget will get benefit from it? Can you please explain it in details. Because, from my point of view it will increase in outgoing links not incoming links. People when click on the widget item get the top 5 sources for that item. Now, on clicking them visitors will leave your site.

[EO] The idea is two fold:

i. Once a blogger adds the widget to their site their content is pulled into play by our algorithms meaning that if a trend is detected and you have written about it your post will end up in that list and you will get more traffic to your site as a result.

ii. Generally the theory is that the more useful content you provide to users the more those users will come back. In this case you are providing them links to things that are buzzing and, even though they leave your site to see those things, they will appreciate that you are the one giving them that information and come back to your site time and time again.

Q4. Currently, BuzzFeed contains some content like Scented undergarments, Bra .etc. which I do not want to be displayed on my blog. How can I filter them?

[EO] When creating your widget you can choose what content categories are pulled in (i.e. sports, entertainment, technology, etc.) and only stories in those verticals will enter your widget. On top of that you can set a filter that will filter anything that is crude or sexual.

Q5. If I add BuzzFeed widget on my blog sidebar, along with AdSense Ads, its quite obvious that BuzzFeed will get clicks (because of point 4 and othe factors, it will get attention). It means CTR for my ads will drop. So, what is you say on this?

[EO] We are still working out our model but we know bloggers will need to be compensated in some way since the BuzzFeed widget is taking up valuable space on their page. We have a couple of ideas on that now but nothing I can talk about just yet. Stay tuned! In the meantime we are providing you with great content that your readers will hopefully enjoy so there is that benefit and it is one that shouldn't be overlooked.

Well, I am giving BuzzFeed widget a try. Another Googler, Adam Bosworth too is leaving the company to pursue other opportunities. Read more from Amit's blog on this issue:-
Disgruntled Googlers Announce Resignation on Flickr & Does Getting Acquired by Google Means End of Innovation?

BuzzFeed / Olson's observations / TECH cocktail




http://fundubytes.blogspot.com/2007/09/orkut-scrap-in-hindi-bengali-marathi.html

Sunday, September 16, 2007

orkut scrap in Hindi, Bengali, Marathi, Tamil, Telugu .etc.

orkut in different indian languagesThough orkut is now available in 5 new languages:- Hindi, Bengali, Marathi, Tamil, and Telugu; it is just the skin translation, because you cannot scrap in those languages yet.

select diferent languagesBut, with FireFox and Indic IME or Indic Input Extension add-on, it is possible to write scrap in Bengali, Marathi, Tamil, Telugu, Gujarati, Gurmukhi, Oriya, Malayalam, Nepali, Kannada and Hindi languages.

So, what are you waiting for?
Download FireFox / Indic IME / Indic Input Extension now!

Related:- Blogger Widget to comment in Hindi


http://fundubytes.blogspot.com/2007/09/need-live-cricket-score-just-google-it.html

Friday, September 14, 2007

Need live Cricket score, just Google it!

It's cricket fever again with ICC World twenty20 2007. While, Yahoo is an ICC World twenty20 2007official partner of this event, providing live audio commentary, video highlights, live score .etc.; Google too is providing live score using feeds from Cricbuzz, Cricinfo and Willow randomly.

How to use?
1. To get latest updates, just google:- cricket, twenty20 or any other related keyword.
2. To get score of a particular country, type:- cricket countryname e.g. cricket ind for India.
3. For a particular match, type cricket country1 country2 e.g. cricket ind pak.
live cricket scoreBut, it's pretty interesting to find that in the official Google blog they didn't link back to Official website of the twenty20 world championship. Is is because it is hosted on Yahoo?


Wikipedia's 2 millionth English article & WikiScanner

Wikipedia, the free and most used online encyclopedia recently reached the milestone of two millionth English article by publishing a post about Spanish television show El Hormiguero. It's quite noteworthy that since its launch in 2001, Wikipedia has published more than eight million articles in 250 languages. Operated by the non-profit organization Wikipedia Foundation, it's the 6th most visited website in the world.

Not only school and college students use it for project reports and assignments, but other media too use it as a source of information. But, while referring to an article on Wikipedia, do you check its history? It contains information about previous edits which may have controversies and many interesting notes.

To make things easy, an American hacker Virgil Griffith has developed an online tool called WikiScanner that reveals who is editing what on Wikipedia anonymously, and from which organisation edit was done based on the IP addresses. It has already created waves because of many interesting finds.
Well, I am still waiting for Wikipedia's launch of Google & Yahoo rival!

Read more: WikiScanner | Virgil Griffith


http://fundubytes.blogspot.com/2007/09/send-free-sms-worldwide-through-google.html

Wednesday, September 12, 2007

Send free SMS worldwide through Google talk

chikka free smsChikka Asia, Inc. is better known as creator of world's first instant messenger with integrated SMS feature. With 38 million registered users, Chikka messenger's fourth version release has got Google talk interoperability.

How to send SMS?
Add CountryCodeMobileNumber@chikkatalk.com (e.g. 91xxxxxxxxxx@chikkatalk.com for India) to your Gtalk contacts and send message. Chikka on Google talkChikka creates an unified account with this mobile number and recipient can retrieve the password either through SMS or at their site for future login.

Now, as per Chikka's policies, after 3 SMS are delivered recipient has to reply else further SMS will not be delivered. Though I have not tried, remove and re-add recipient's mobile number and check whether SMS are delivered or not. Recipient can reply either through SMS (paid) or logging into Chikka messenger (free).

To know more about Chikka messenger, SMS rates, supported countries & mobile operators .etc. log on to www.chikka.com

Suggested reading:-
How to get SMS alerts for your email, orkut scraps .etc?
How to access Gtalk on your mobile phone?
Must have IM buddies for Gtalk:- IMified/ Anothr/ twitter


http://fundubytes.blogspot.com/2007/09/post-blog-bookmark-at-delicious-etc.html

Thursday, September 06, 2007

Post a blog, bookmark at del.icio.us .etc. with IMified

Previously, I have written about how you can update your twitter status and how you can read your favorite feed through an instant messenger. IMified is also an IM buddy that works across all major IM networks and makes your life easier with instant to-do's , notes, reminders and access to various web applications you use everyday without launching your browser.

IMifiedWith IMified you can run basic networking tools i.e. Ping, traceroute, alexa, whois, and enum, post entries to your blog, save bookmarks to your del.icio.us account, update your twitter status and many more. IMified has also acquired Feedcrier.com, which means soon it will provide real time feed alerts too.

How to use?
Just add these as contacts in your respective IM:-
AIM: IMified
Yahoo: IMified (not available currently)
MSN: imified@imified.com
Gtalk/Jabber: imified@imified.com
and send it a message to create an account. Type 'm' to get the menu where you can go to your account settings and add/remove a widget.

More details: IMified / IMified blog


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