SMSMost Popular Bookmarking & Sharing Activities - What Should You Learn From It?
Ever wondered on sharing activities though bookmarking tools? Recently, ShareThis released an insight on how your visitors share your content and what are the popular content sharing activities.
The above pie chart shows the dominance of Email which reminded me of a post from the archives of GigaOm titled "Is Email The Ultimate Social Environment?"
No wonder, "Send by Email", "Tell a Friend" .etc. lead to a chain of Forwarded Mails and Email-SPAM!
According to comScore, Facebook overtook competitor MySpace to become the leading social networking site based on monthly unique visitors in April-June 2008 period which is clearly reflected in the pie chart above as Facebook sharing taking up the second slot.
Now comparing with AddThis bookmarking trends 2007, you can notice:-
1. Downfall in Google and Delicious bookmarks. May be that's the reason behind new face-lift of Delicious.
2. People prefer sharing on social networking sites like Facebook and MySpace than regular social bookmarking sites like Digg, Delicious .etc. Is it due to change in their popularity ranking algorithms?
Now, the learning curve based on the above trends
LISTEN, EVALUATE, ADAPT
How?
If you are using AddThis bookmarking widget on your blog/site, customize the button to rearrange the buttons accordingly. Please have a look at my older and current arrangement below:-
Before
Now
And if you are using ShareThis widget, choose your bookmarking services manually being displayed in the order of selection.
If you notice, I have chosen Twitter as a service in my AddThis widget gazing it a fast growing communication and sharing tool.
*Note: Apart from the trends above, tweak your AddThis/ShareThis bookmark button analyzing the demographics, content and sharing activity report for your blog/site.
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