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http://fundubytes.blogspot.com/2010/04/are-you-looking-for-creative.html

Thursday, April 15, 2010

Are you looking for a Creative Technologist?

Hello,
"Speech is Silver, Silence is Golden, Twitter is #Cannes".


Winning a Creative Abby recently, shamed me, inspired me, challenged me to do something. I am currently in between jobs, thus, an experimental project to let you know that you and Cannes Lions are just a tweet away better say, you Cannes 140 characters.

Bio:
If you belong to a creative team in an advertising agency and daily update your facebook/twitter status with the kickass campaigns other offshore agencies are doing and crave to do something at that level or the entrepreneurship bug is itching you to start your own and you are looking out for partners, here is the offer- Reply @fundubytes and hire as creative technologist in your existing system.

Three musketeers teamed - copywriter, art director and creative technologist (new entrant, lacking in Indian advertising industry structure).

creative technologist? who?
With changing times, there is a need in mainstream agencies to integrate technologists as the full partners in the advertising creative team, fluent and confident in using emerging media technologies appropriately in the service of branding, advertising, marketing and persuasion. (Read More)

A rare breed of person with a mix of left and right brain, who is the fusion point between bleeding edge technology, the creative teams, brands, & people. Inventing and discovering new ways to connect with people and bring rich creative ideas for brands to life in the digital world. (Read More)

Most important, people who just not talk about technology, who actually *make* things and here is under-the-hood story, that brought you here.

@YouCannes is a simple Yahoo Pipes mashup hack, a robot that listens to conversations on twitter and responds to tweets having keywords '#goafest', 'cannes', 'advertising', 'creative director', 'copy writer', 'social media' to catch your attention leading you to this post. Now you know!



Doesn't it sound like twitter whore?
It's your opinion. But, I would say that it's a pull mechanism to draw your attention on this post with a purpose. since I am mostly offline these days, to automate the process. Beauty is to do such without writing a single line of code because creative folks are mostly scared and clueless of technicalaties. So, the solution is in your words. Not a single line of code. Also, it's smart enough not to reply to the retweets as retweets are not original sayings.

Why twitter?
twitter users are the early adopters. So, to target the niche audience associated with a creative team in an agency whose wavelength matches with mine.

PS: DM for you.

So, what are you waiting for? Reply @fundubytes or leave a comment below or email at rupeshmandal [at] gmail [dot] com to start a conversation.

or simply, help spread the words.



Thanks,


http://fundubytes.blogspot.com/2010/04/nano-diaries-is-metaphor.html

Wednesday, April 07, 2010

Nano Diaries is a Metaphor!

Vanessa Able, a freelance writer and photographer is traveling across India in a Tata Nano to raise funds for a charity. When I approached her saying Nano Diaries is a brave attempt being a one women show, she replied back asking why I used the word brave and what should she be wary of? So, here is my reply.


Nano Diaries is not a trip. It's neither a tour nor a vacation. It's a metaphor.

It's about doing what you want to do while lot of mediocre people outside in the world stopping you doing what you want to do. The mediocre people, the collective soul, raises the question of authority of your act and try to stop you as they themselves couldn't do it. They try to scare you by reminding the dangers you can face in the journey. They try to recruit you to become like them, forbidding from doing what your soul truly enjoys.

When they can't stop you start, they put speed limits in your way. The toll booth on the highway, the moral police, asks for the authority and toll tax to attest your act. They place roadblocks in your way and make you detour. The crowd conspires traffic jam to get you stuck in a deadlock. They honk at you from behind as they don't have the courage to speak face to face, looking straight into your eyes. They retry to deviate you from your purpose by challenging you to race with them. Remember, it's not even a race. Actually, a test of your patience, lose your calm and goal. With the 'no entry' sign board, they try to put a ban on the freedom of your mind. The 'one-way' sign board, double checks your romantic belief on the chosen path.

The road ahead is steep, there are blind U-turns and at times you'll face the road breaking into two paths and you wonder which one to choose. If you are wandering aimlessly, without any apparent sense of direction and you don't know where you are going, any road will get you there. But, if you know the purpose you know the way. The petrol pumps on the way, like hope, keep coming and tank up your incurable optimism.

Sometimes, it happens, you're lost on the way or the road seems a dead end. And you backtrack. All the way back to square one. But, square one is underrated opposed to apparently what it's considered. It does not make sense going ahead the wrong way when your vision is lost. It's better to backtrack to the right spot left behind, where you had the chance to find the right road.

When you move in the direction of your inner voice, you may lose a lot of things on the way. Like relative motion of Physics, when you are in motion, things near you move in opposite direction, your near and dear ones go against you; but the things at distance move in the same direction, you discover set of like-minded people who move along with you.

While moving, it leaves a trail of dust for the rest to follow. It takes a while to settle the dust and when you look back, everything is visible, crystal clear. You watch the things you left behind in the journey through the rear view mirror, because "objects in mirror are closer than they appear". You can connect the dots now. You can only connect the dots while looking back, and then the journey matters more than the destination.

It's a metaphor in your journey as well as mine, the journey called life. So, wary of nothing as nothing can stop you doing what you want to do. Get going!


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